40 Weeks of Nurture x Bird + Bear Kids

Nurturing from the Start: Partnering Spirit & Safety in Early Parenthood
Series: 40 Weeks of Nurture x Bird + Bear Kids

At Bird + Bear Kids, our mission has always gone beyond safe sleep. Yes, we make GOTS-certified sleep sacks, but what truly fuels our work is the belief that every baby is born with purpose — and every caregiver deserves the tools to nurture that promise with confidence, care, and love.

That’s why we’re thrilled to launch a new blog series inspired by Tolu Olumuyiwa’s deeply moving book, 40 Weeks of Nurture.

This powerful guide walks mothers — expecting, new, and even those still waiting — through a weekly journey of prayer, reflection, and intention. Each week centers around a theme designed to speak life into the spirit, soul, and body of their child. It’s more than a devotional — it’s a keepsake of hope, a written embrace, and a tool for raising children with a deep sense of purpose.

At Bird + Bear Kids, we believe safety begins in the womb — but so does nurturing. A parent’s touch, voice, intentions, and environment all play a role in shaping how a baby enters the world. We created this brand because we saw how deeply new parents long for reassurance. That they’re doing it right. That their babies are safe. That their dreams for their children matter.

That’s exactly what 40 Weeks of Nurture offers — a sacred pause in the busyness of preparation to speak life over a new soul. It mirrors our belief that caregiving isn’t just about gear — it’s about grace.

In the coming weeks, we’ll highlight a few of our favorite weekly themes from the book and reflect on how they connect to our core values — safety, advocacy, intention, and community. Whether you’re pregnant, hoping to be, or already parenting, our hope is that this series reminds you of the profound power you hold in shaping your child’s story — spiritually, emotionally, and physically.

As Tolu writes, this is a journey you can begin today — no matter your season of motherhood.

Together, let’s nurture the promise in every child — with every swaddle, every prayer, and every safe sleep.

Stay tuned for our first reflection on Week 1: Purpose.

With care,
The Bird + Bear Kids Team