Our Story Our Mission

At Bird + Bear Kids, we believe that every parent should have peace of mind knowing their baby is sleeping safely. Our journey began with a simple but powerful mission: to create high-quality, safe sleep solutions for babies while making a positive impact on the communities who need it most. As a Houston-based, woman-owned business, we set out to provide a solution to the widespread issue of unsafe sleep environments that can put newborns at risk.

As a mother herself, our founder recognized the overwhelming anxiety new parents face when it comes to keeping their little ones safe while they sleep. Many families—especially those in underserved communities—are left without accessible resources or guidance. That’s when the vision for Bird + Bear Kids was born: A brand that combines evidence-based design, expert endorsement, and a mission-driven purpose to help families sleep soundly, with confidence.

We partnered with pediatric sleep consultants to design our flagship product: the Bird + Bear sleep sack. Made from GOTS-certified organic cotton, our sleep sacks provide a secure, breathable alternative to loose bedding, offering safety without compromising on comfort. But we didn’t stop there. As a socially conscious brand, we knew we could do more.

Bird + Bear Kids is committed to equity, and we’ve partnered with nonprofits to donate products and support safe sleep education for families in need. Every purchase directly contributes to these efforts, helping vulnerable families sleep easier, too.

Our values are simple: Safety, Quality, Community. We believe that safe sleep should be a priority for every family—no matter their background or circumstance. We are passionate about educating parents, empowering caregivers, and building lasting partnerships with local businesses and organizations to make safe sleep accessible to all.

Thank you for choosing Bird + Bear Kids. With every purchase, you're helping to build a safer, healthier future for babies in Houston and beyond. Together, we can make a difference, one peaceful nap at a time.